My husband and I started Vuka Sparkling Energy Drinks from a blank page in 2008. With my background in Advertising and Marketing and his background in Operations we have built this company into a national brand. In 2022 I will be transitioning out of my position at the company. It has been an amazing experience and I've loved every minute of it, but I'm looking for something more diverse and inspiring to dedicate myself to.
I have been solely responsible for the following:
Company naming
Logo
Packaging design
Copywriting
Website design including eCommerce
Setup and management of the eCommerce account
Setup and management of Amazon Seller Central, FBA and Vendor Central
All advertising materials including print, outdoor, digital and POS
Social media
Email marketing
Events
Field marketing
eCommerce and Amazon sales
Partner relationships
Customer Service: phone, chat and email
Human Resources: including hiring, company handbooks and legal, staff motivation.
Since 2015 I have overseen sales, working with grocery chains, small retailers and our distributors. I have managed brokers and our sales staff and have been directly responsible for acquiring and maintaining accounts.