
Results of the campaign across Meta, Google and LinkedIn:
- 8.5 million impressions
- Click through rate 2 to 3%
- Re-marketing impressions 1 million
- Estimated ad retention value: 30 days





US Fish and Wildlife National Wildlife Refuge System worked with Public Lands Alliance in order to develop a fundraising arm. Landscape Analysis, Value Proposition, naming, website, full ad campaign. Work was done for The Bureau of Small Projects and their client.